Privacy Policy

This Privacy Policy explains how ellevivi.shop (“we”, “us”, “our”) collects, uses, stores, shares and protects your personal information when you visit, browse, register, place orders or interact with our website ellevivi.shop, and applies to all users located within the United States. This website is operated by Mingfa Consultants LLC. Our business address is 2129 KERN ST FRESNO, CA 93721. For customer support, contact us at jiangru8886@gmail.com or +1 216-340-1057. This policy complies with the California Consumer Privacy Act (CCPA) and U.S. Federal Trade Commission (FTC) privacy rules.

1. Information We Collect

1.1 Information You Voluntarily Provide

We collect personal data you actively submit when using our services:

  • Order information: Full name, shipping address, billing address, zip code, phone number, email address, payment billing details (we do not store full credit card numbers; payment processing is handled by third-party PCI DSS certified payment gateways).
  • Account registration data: Email, password, nickname, saved shipping addresses for repeat purchases.
  • Marketing interaction data: Email address if you subscribe to our newsletter, survey feedback, customer service chat records, complaint or inquiry content.

1.2 Automatically Collected Technical Data

When you access ellevivi.shop, our system automatically gathers non-identifiable technical information via cookies, pixel tracking and website logs:

  • Device data: Device model, operating system, browser type, screen resolution, unique device identifier.
  • Access logs: IP address, website entry/exit pages, browsing time, click records, page stay duration, traffic source links.
  • Cookie data: We use functional cookies to save your cart items, preferred currency, and session status; marketing cookies to track ad conversion performance. You may disable cookies via your browser settings at any time.

1.3 Information From Third Parties

We may receive limited data from authorized third-party service providers:

  • Payment providers: Transaction verification records to confirm order payment status.
  • Logistics carriers: Delivery tracking information linked to your shipping address for order fulfillment.
  • Marketing platforms: Anonymous ad interaction data to optimize our advertising targeting, with no personal identifiable information shared.

2. How We Use Your Personal Information

We only use collected data for legitimate business purposes related to your shopping experience, including:

  1. Process, fulfill and deliver your orders, arrange US domestic warehouse shipment, update tracking numbers, and resolve delivery exceptions.
  2. Verify payment identity, prevent fraudulent transactions, secure website and payment environment.
  3. Provide customer support: Reply to your emails, chat messages, return requests, and after-sales inquiries.
  4. Send order updates, shipping alerts, return status notifications via email or SMS (only for active orders).
  5. Send optional promotional newsletters, discount offers and new product releases (you may unsubscribe at any time via the unsubscribe link in each marketing email).
  6. Optimize website layout, product display, user shopping flow based on anonymous browsing statistics.
  7. Comply with U.S. federal and state legal requirements, respond to official legal requests from U.S. law enforcement agencies.

3. Sharing of Your Personal Information

We will never sell, rent or trade your personal identifiable information to third parties for commercial purposes, as required by CCPA. We only share limited necessary data with trusted service partners who assist our business operations, under strict data protection agreements:

  • Payment processors: PCI-compliant payment gateways to complete secure checkout transactions.
  • US domestic logistics carriers: Only your shipping name, address and phone number to arrange local delivery from our US warehouse.
  • Website technical vendors: Hosting, security, anti-fraud tools, who are prohibited from using your data for independent marketing.
  • Legal authorities: We may disclose your information when required by U.S. law, court orders or official government investigation requests.

4. Your Consumer Rights Under CCPA (For California Residents)

If you are a resident of California, you hold the following rights to control your personal data:

  1. Right to Request Disclosure: You may submit a request to obtain a full list of all personal data we have collected about you in the past 12 months, including categories of data and sources of collection.
  2. Right to Request Deletion: You can demand permanent deletion of all your personal data stored on our servers, except data we must retain for tax, accounting and legal compliance purposes.
  3. Right to Opt Out of Data Sale: We do not sell your personal information, so this opt-out right does not apply to our website.
  4. Right to Non-Discrimination: We will not deny services, charge extra fees, or provide lower-quality products if you exercise your CCPA privacy rights.

To submit a CCPA data request, contact our support team via support@ellevivi.shop with your registered email and full shipping name for identity verification. We will respond to valid requests within 45 calendar days.

5. Data Security Protection

We adopt industry-standard security measures to protect your personal data:

  • All website data transmission uses SSL encrypted HTTPS protocol.
  • Payment data processing is fully outsourced to PCI DSS Level 1 certified payment providers; we do not store complete credit card or bank account details on our servers.
  • Admin access to customer data is password-protected with multi-factor authentication, with strict internal access limits.
  • We regularly update website security patches to block unauthorized hacking, data leakage and malicious access attempts.

However, no internet data transmission can guarantee 100% absolute security. If you discover any unauthorized access to your account, please contact our customer support immediately.

6. Data Retention Period

We retain your personal information only as long as necessary to complete the purpose of collection:

  • Order & transaction data: Stored for 7 years to comply with U.S. tax and accounting record-keeping laws.
  • Marketing subscription data: Saved until you manually unsubscribe from our email list.
  • Browsing cookie data: Automatically cleared after 90 days of inactive website access.
  • Unverified guest user data: Deleted 180 days after your last website visit with no completed orders.

7. Minor Users

Our website is intended for users aged 18 years or older. We do not intentionally collect personal information from minors under 18 years old located in the United States. If you believe we have collected data from a minor without parental consent, please email us to request immediate deletion.

8. Third-Party Website Links

ellevivi.shop may contain hyperlinks to external third-party websites (social media, payment portals, logistics tracking pages). This Privacy Policy only applies to our own website. We are not responsible for the data collection rules of external sites, and we recommend you review their separate privacy policies before browsing.

9. Policy Updates

We reserve the right to revise this Privacy Policy at any time. All policy changes will be posted on this page with an updated effective date. Continued use of ellevivi.shop after policy revisions means you accept the updated terms. We will send email notifications to registered users for major policy adjustments.

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